TY  - BOOK
AU  - O'Rourke,James S.
TI  - Management communication: a case analysis approach
SN  - 9780367178123
U1  - 658.45 
PY  - 2012///
CY  - Chennai
PB  - Pearson
KW  - Communication in management
KW  - Communication in management - Case studies
N2  - Using real case studies to emphasize the principles introduced in the book, "Management Communication" is an exciting and useful approach to better business and organizational communication. It discusses the fact that all communication processes in successful businesses of this new century will be "fully integrated," and prepares interested readers to understand and use the techniques described for their benefit in the workplace. Taking a strategic attitude, this book comprehensively explains communication in transition, communication ethics, listening and feedback, nonverbal communication, intercultural and international communication, managing conflict, performance in business meetings, and dealing with the media. A powerful tool for readers employed in fields where successful communication skills are necessary, including executives, managers, and others in leadership positions. (http://www.infibeam.com)
ER  -