Cagan, Marty

Inspired: how to create products customers love by Marty Cagan - SVPG Press; California, 2008. - xii, 225 p.

Product management expert Marty Cagan answers these questions and hundreds more as he shares lessons learned, techniques, and best practices from working for and with some of the most successful companies in the high-tech industry. Youवll find that thereवs a very big difference between how the very best companies create products and all the rest. (http://www.svproduct.com/inspired-how-to-create-products-customers-love/)

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Quality of products
Consumer satisfaction
Customer relations
Production planning

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