TY  - BOOK
AU  - Smith,Andrew
TI  - Consumer behaviour and analytics
SN  - 9781138592650 (pbk. : alk. paper)
AV  - HF5415.32 .S5595 2020
U1  - 658.8342 23
PY  - 2020///
CY  - New York
PB  - Routledge
KW  - Consumer behavior
KW  - Marketing
KW  - Data processing
N1  - Includes bibliographical references and index; An introduction to consumer analytics -- Purchase insight and the anatomy of transactions -- Web & social media activity -- Extant research and exogenous cognition -- Elemental features of consumer choice : needs, economics, deliberation and impulse -- Perceptual and communicative features of consumer choice -- Individual and social features of consumption -- Knowledge driven marketing & the modular adaptive dynamic schematic -- Index
ER  -