TY  - BOOK
AU  - Westwood,John
TI  - How to write a marketing plan
SN  - 9780749467128 (pbk.)
U1  - 658.802 
PY  - 2013///
CY  - New Delhi
PB  - Kogan Page
KW  - Marketing
KW  - Management
KW  - Sales promotion
KW  - Decision making
ER  -