Koter, Philip. <br/><br/>
Marketing Management 
by Philip Kotler 
 - 16th ed. 
 - India  Pearson India Education Services Pvt. Ltd  2022. 
 - xxxiii, 596 p.  illistrations  26cm 
<br/><br/><label>ISBN: </label>9789356062665 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management	
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT