TY  - BOOK
AU  - Kittlaus, Hans-Bernd 
AU  - Peter N Clough 
TI  - Software product management and pricing: key success factors for software organizations
SN  - 9783642095702
U1  - 005.3068 
PY  - 2009///
CY  - Verlag Berlin Heidelberg
PB  - Springer
KW  - Product management.
KW  - Computer software -- Prices
KW  - Computer software -- Marketing
N2  - Software product management and pricing are key success factors for any organization providing software, be it a software company or an organization responsible for software in a company that belongs to a different industry. This book defines the term 'software product' and looks at the business and organizational sides
ER  -