TY - BOOK AU - Doerr, John TI - Measure what matters: OKRs, the simple idea that drives 10x growth SN - 9780241348482 U1 - 658.4012 PY - 2018/// CY - New York PB - Portfolio/Penguin KW - Business planning KW - Performance KW - Goal (Psychology) KW - Organizational effectiveness N1 - Includes bibliographical references and index ER -