E-business & e-commerce: Managing the digital value chain /
E-business and e-commerce
Andreas Meier.
- Verlag Berlin Heidelberg ; Springer.com, 2009.
- 220 p. : 27 cm.
Includes bibliographical references and index.
Introduction to e-business and e-commerce -- Marketplace analysis for e-commerce -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- E-business service implementation and optimization.
9783540893271
2011007808
015757583 Uk
Electronic commerce. Business enterprises--Computer networks.