TY  - BOOK
AU  - Donovan,Rob
AU  - Henley,Nadine
TI  - Principles and practice of social marketing: an international edition  
SN  - 9781107644328 (pbk.)
U1  - 658.8 
PY  - 2010///
CY  - New Delhi
PB  - Cambridge University Press
KW  - Social marketing
KW  - Business and Economics
KW  - Marketing
KW  - Sales and selling
N1  - Includes index
ER  -