Kotler, Philip <br/><br/>
Marketing management :  The millennium edition / 
by Philip Kotler 
 - 10th ed. 
 - Delhi:  Prentice Hall India,  1999. 
 - xxxi, 718 p. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>8120316096 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT