Keegan, Warren J <br/><br/>
Global marketing management / 
by Warren J Keegan. 
 - 7th ed. 
 - New Jersery:  Prentice-Hall,  2002. 
 - 643 p. 
<br/><br/><label>ISBN: </label>8178085860 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing, Management
<br/><br/><label>Dewey Class. No.: </label>658.848  / KEE