Sridhar, Ramanujam <br/><br/>
One land, one billion minds :  insights on branding in India / 
Ramanujam Sridhar 
 - Madras :  Productivity & Quality Pub.,  c2006. 
 - xv, 400 pages 
<br/><br/>Includes bibliography (p. 387-400) 
<br/><br/><label>ISBN: </label>8185984174 (hbk) 9788185984179 (hbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing) ---India
<br/><br/><label>Dewey Class. No.: </label>658.827  / SRI