TY  - BOOK
AU  - Deodhar,Satish Y.
TI  - Why I am paying more: price theory and market structures made simple 
T2  - Strategies for success.; IIM Ahmedabad business books
SN  - 9788184004052
U1  - 658.816 
PY  - 2013///
CY  - Gurgaon
PB  - Random House India
KW  - Microeconomics
KW  - Pricing
N2  - Why do saree emporiums and apparel shops offer heavy discounts on a few occasions during the year? Why is it that airline tickets booked well in advance are always cheaper? How would Phoolan Devi and Veerappan react to a case of Prisoners Dilemma? Professor Deodhar explains the dynamics of pricing with respect to demand and supply and the various market structures like perfect competition, monopoly, monopolistic competition and oligopoly through engaging everyday examples and case studies. With illustrative diagrams and interactive examples, Why I am Paying More is a highly useful and accessible book on microeconomics for both the uninitiated and the seasoned a must buy for students, professionals and layperson alike
ER  -