Wirtz, Jochen <br/><br/>
Services marketing:  people, technology, strategy / 
by Jochen Wirtz, Christopher Lovelock. 
 - 8th ed. 
 - New Jersey:  World Scientific,  2016. 
 - xvii, 783 pages 
<br/><br/><label>ISBN: </label>9781944659011 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries -- Marketing.<br/>Customer services--Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / WIR