TY  - BOOK
AU  - Wirtz,Jochen
AU  - Lovelock,Christopher
TI  - Services marketing: people, technology, strategy 
SN  - 9781944659011 (pbk)
U1  - 658.8 
PY  - 2016///
CY  - New Jersey
PB  - World Scientific
KW  - Service industries -- Marketing
KW  - Customer services--Marketing
ER  -