Aaker, David <br/><br/>
Aaker on branding :  20 principles that drive success / 
by David Aaker 
 - New Delhi :  Sage Publications,  [2015] ©2014 
 - xiv, 235 pages 
<br/><br/><label>ISBN: </label>9789351503903  Rs. 495/- 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Marketing<br/>Industrial management
<br/><br/><label>Dewey Class. No.: </label>658.827  / AAK