Wind, Yoram <br/><br/>
Beyond advertising :  creating value through all touchpoints / 
by Yoram Wind and Catharine Hays. 
 - New Delhi:  Wiley,  2016. 
 - xxiv, 261 ; 24 cm 
<br/><br/><label>ISBN: </label>9781119074229  INR 599/- 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Communication in marketing.<br/>Customer relations.
<br/><br/><label>Dewey Class. No.: </label>659.1  / WIN