TY  - BOOK
AU  - Sharp,Byron
TI  - How brands grow: what marketers don't know 
SN  - 9780195573565 (hbk)
U1  - 658.827 
PY  - 2010///
PB  - Australia, Oxford University Press
KW  - Branding (Marketing)
KW  - Brand name products--Management
N2  - This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands
ER  -