Romaniuk, Jenni <br/><br/>
How brands grow:  Part 2 including emerging markets, services, durables, news and luxury brands / 
by Jenni Romaniuk and Byron Sharp. 
 - Australia :  Oxford University Press,  2016. 
 - xiv, 233 pages :  illustrations ;  24 cm 
<br/><br/> "This book is about the fundamentals of buying behaviours and brand performance--fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity."--Jacket. 
<br/><br/><label>ISBN: </label>9780195596267  INR 1928/- 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Brand name products -- Management.
<br/><br/><label>Dewey Class. No.: </label>658.827  / SHA