TY  - BOOK
AU  - Romaniuk,Jenni
AU  - Sharp,Byron
TI  - How brands grow: Part 2 including emerging markets, services, durables, news and luxury brands 
SN  - 9780195596267
U1  - 658.827 
PY  - 2016///
CY  - Australia
PB  - Oxford University Press
KW  - Branding (Marketing)
KW  - Brand name products -- Management
N2  - "This book is about the fundamentals of buying behaviours and brand performance--fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity."--Jacket
ER  -