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1.
Strategic brand management for B2B markets : A road map for organizational transformation / by Sharad Sarin. by
Edition: 1st ed.
Material type: Text Text; Format: print
Publication details: New Delhi : Oxford University Press
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 SAR.

2.
The luxury market in India : Maharajas to masses / edited by Glyn Atwal and Soumya Jain. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Basingstoke : Palgrave macmillan, 2012
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 381.45000954 ATW.

3.
One land, one billion minds : insights on branding in India / Ramanujam Sridhar by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Madras : Productivity & Quality Pub., c2006
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 SRI.

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