Marketing in the boardroom: winning the hearts and minds of the board by Ruth Saunders.
Publication details: Routledge 2017Description: viii, 217pages illustrations 26cmISBN:- 9781138281813
- 658.8
Contents:
The marketing issue --
The ideal marketer --
Creating the ideal marketing team --
Choosing who to target --
Choosing what to support --
Choosing why to be in business --
Choosing where to market --
Choosing when to engage people --
Winning the board members' minds --
Winning the board members' hearts --
Winning the board members' confidence.
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Book | Indian Institute of Management Visakhapatnam | 658.8 SAU (Browse shelf(Opens below)) | Available | 000895 |
The marketing issue --
The ideal marketer --
Creating the ideal marketing team --
Choosing who to target --
Choosing what to support --
Choosing why to be in business --
Choosing where to market --
Choosing when to engage people --
Winning the board members' minds --
Winning the board members' hearts --
Winning the board members' confidence.
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