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Marketing White book 2019-20 Edited by Annurag Batra

Contributor(s): Publication details: BW books India 2019Description: 258 pages; illustrations: 25 cmISBN:
  • 9788193306444
Subject(s): DDC classification:
  • 381.0954
Abstract: his edition shines spotlight on all these different colours that are carving out a whole new media and marketing landscape. It exploring key trends of various industry sectors and how the likes of inclusion, design thinking and technology are assisting the new breed of marketers and business leaders in India.
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Item type Current library Collection Call number Status Date due Barcode
Book Book Indian Institute of Management Visakhapatnam General Stacks Non-fiction 381.0954 BAT (Browse shelf(Opens below)) Available 001244

his edition shines spotlight on all these different colours that are carving out a whole new media and marketing landscape. It exploring key trends of various industry sectors and how the likes of inclusion, design thinking and technology are assisting the new breed of marketers and business leaders in India.

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