The Digital Transformation Playbook – Rethink Your Business for the Digital Age/ by David Rogers
Publication details: Columbia University Perss Columbia 2016Description: xi, 278 pages; Illustrations: 25 cmISBN:- 9780231175449
- 658.4062 ROG
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Indian Institute of Management Visakhapatnam General Stacks | 658.4062 (Browse shelf(Opens below)) | Available | 001307 | |||
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Indian Institute of Management Visakhapatnam General Stacks | 658.4062 (Browse shelf(Opens below)) | Available | 001306 | |||
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Indian Institute of Management Visakhapatnam General Stacks | Non-fiction | 658.4062 ROG (Browse shelf(Opens below)) | Available | 001243 | ||
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Indian Institute of Management Visakhapatnam General Stacks | Non-fiction | 658.4062 ROG (Browse shelf(Opens below)) | Checked out | 10/06/2023 | 001238 |
Preface
1. The Five Domains of Digital Transformation: Customers, Competition, Data, Innovation, Value
2. Harness Customer Networks
3. Build Platforms, Not Just Products
4. Turn Data Into Assets
5. Innovate by Rapid Experimentation
6. Adapt Your Value Proposition
7. Mastering Disruptive Business Models
Conclusion
Self-Assessment: Are You Ready for Digital Transformation?
More Tools for Strategic Planning
Seldom have the effects of digital change on legacy businesses and innovators alike been so succinctly explained. David L. Rogers uses frameworks and case histories to illustrate how and why the times they are a changin'. And more importantly, exactly how to adapt.
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