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Big billion start up: the untold flipkart story/ by Mihir Dalal

By: Publication details: Pan Macmillan India India 2019Description: 310 pagesw; Illustrations: 25 cmISBN:
  • 9789389109146
DDC classification:
  • 381.142 DAL
Abstract: The definitive account of India’s biggest startup that redefined e-commerce, entrepreneurship and the way we shop and live. IIT graduates Sachin Bansal and Binny Bansal founded out of a Bangalore apartment what would become India’s biggest e-commerce startup. Established in October 2007, Flipkart began as an online bookstore and soon came to be known for its ‘customer obsession’. As the startup’s reputation grew, so did its value, with venture capitalists in India and abroad lining up to invest heavily in the company that stood for bold ambition, unabashed consumerism and the virtues of technology. Investigative journalist Mihir Dalal recounts the astounding story of how the Bansals built Flipkart into a multi-billion-dollar powerhouse in the span of a few years and made internet entrepreneurship a desirable occupation. But it is also a story of big money, power and hubris, as both business and interpersonal complexities weakened the founders’ control over their creation and forced them to sell out to a retailer they had once dreamt of emulating. Flipkart’s auction involved some of the corporate world’s biggest names, from Jeff Bezos, Satya Nadella, Sundar Pichai to Jack Ma, Masa Son and Doug McMillon, an ironic testimony to the strength of what the Bansals had once forged. Based on extraordinary research, extensive interviews and deep access to Flipkart, Big Billion Startup is the riveting and revealing account of how Sachin and Binny Bansal built and sold India’s largest internet company
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Item type Current library Collection Call number Status Date due Barcode
Book Book Indian Institute of Management Visakhapatnam 381.142 DAL (Browse shelf(Opens below)) Checked out 04/23/2023 001582
Book Book Indian Institute of Management Visakhapatnam General Stacks Non-fiction 381.142 DAL (Browse shelf(Opens below)) Available 001246

The definitive account of India’s biggest startup that redefined e-commerce, entrepreneurship and the way we shop and live. IIT graduates Sachin Bansal and Binny Bansal founded out of a Bangalore apartment what would become India’s biggest e-commerce startup. Established in October 2007, Flipkart began as an online bookstore and soon came to be known for its ‘customer obsession’. As the startup’s reputation grew, so did its value, with venture capitalists in India and abroad lining up to invest heavily in the company that stood for bold ambition, unabashed consumerism and the virtues of technology. Investigative journalist Mihir Dalal recounts the astounding story of how the Bansals built Flipkart into a multi-billion-dollar powerhouse in the span of a few years and made internet entrepreneurship a desirable occupation. But it is also a story of big money, power and hubris, as both business and interpersonal complexities weakened the founders’ control over their creation and forced them to sell out to a retailer they had once dreamt of emulating. Flipkart’s auction involved some of the corporate world’s biggest names, from Jeff Bezos, Satya Nadella, Sundar Pichai to Jack Ma, Masa Son and Doug McMillon, an ironic testimony to the strength of what the Bansals had once forged. Based on extraordinary research, extensive interviews and deep access to Flipkart, Big Billion Startup is the riveting and revealing account of how Sachin and Binny Bansal built and sold India’s largest internet company

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