Research methodology in marketing : theory development, empirical approaches and philosophy of science considerations / Martin Eisend.

By:

Eisend, Martin

Material type: Text

TextPublisher: New York, NY : Springer Berlin Heidelberg, 2019Edition: 1st editionDescription: 238pages. 24cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9783030107932

Subject(s):

DDC classification:

658.8 EIS

Summary: This textbook describes and explains the fundamentals of applying empirical methods for theory building and theory testing in marketing research. The authors explain the foundations in philosophy of science and the various methodological approaches to readers who are working empirically with the purpose of developing and testing theories in marketing. The primary target group of the book are graduate students and PhD students who are preparing their empirical research projects, e.g. for a master thesis or a dissertation.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	Indian Institute of Management Visakhapatnam	658.8 EIS (Browse shelf(Opens below))	Available		001512

This textbook describes and explains the fundamentals of applying empirical methods for theory building and theory testing in marketing research. The authors explain the foundations in philosophy of science and the various methodological approaches to readers who are working empirically with the purpose of developing and testing theories in marketing. The primary target group of the book are graduate students and PhD students who are preparing their empirical research projects, e.g. for a master thesis or a dissertation.

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