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1.
The call of the mall / Paco Underhill. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Simon & Schuster, c2004
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Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 306.30973.

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2.
Why we buy : the science of shopping / Paco Underhill. by
Edition: Updated and rev.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Simon & Schuster Pbks., c2009
Online access:
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.834.

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