Amazon cover image
Image from Amazon.com

The Indigo Story: Inside the upstart that redefined indian aviation/ by Shelly Vishwajeet

By: Publication details: Rupa Publications 2018 New DelhiDescription: xiii, 210 pages: Illustrations; 24 cmsISBN:
  • 9789353043551
Subject(s): DDC classification:
  • 338.70954
Abstract: The IndiGo Story is a fascinating analysis of the manner in which an unknown entity entered the perilous Indian sky and became its undisputed leader both in terms of market share and profitability. Lucidly written and sharply argued, this book highlights the company's formative years as a fearless start-up and its evolution into one of India's most game-changing, profitable brands. Going into great detail and with a deep understanding of the airline industry, the author uncovers little-known facts about how the airline displaced old players and new competitors and proved the doomsday predictors wrong in double-quick time. So what was the magic IndiGo wielded? What was the secret mantra of their success? How did they get it right when most failed or struggled? Uncover all this and much more in this captivating book.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode
Book Book Indian Institute of Management Visakhapatnam General Stacks 378.70954 VIS (Browse shelf(Opens below)) Available 001062

The IndiGo Story is a fascinating analysis of the manner in which an unknown entity entered the perilous Indian sky and became its undisputed leader both in terms of market share and profitability. Lucidly written and sharply argued, this book highlights the company's formative years as a fearless start-up and its evolution into one of India's most game-changing, profitable brands. Going into great detail and with a deep understanding of the airline industry, the author uncovers little-known facts about how the airline displaced old players and new competitors and proved the doomsday predictors wrong in double-quick time.

So what was the magic IndiGo wielded? What was the secret mantra of their success? How did they get it right when most failed or struggled?

Uncover all this and much more in this captivating book.

There are no comments on this title.

to post a comment.

Copyright © 2021 Indian Institute of Management Visakhapatnam
Koha v20.05