Principles of Pricing: An Analytical Approach by Rakesh V. Vohra

By:

Rakesh V. Vohra [Author]

Publication details: Cambridge University Press New York 2013Description: x, 250 pages; illustrations: 24 cmISBN:

9781107010659

Subject(s):

Financial Accounting

DDC classification:

658.816

Contents:

1. Introduction; 2. Buyer behavior; 3. Estimating price response; 4. Uniform posted price; 5. Auctions; 6. Price discrimination; 7. Pricing and competition; 8. Bringing it all together; 9. Appendix on game theory.

Abstract: Pricing drives three of the most important elements of firm success: revenue and profits customer behavior and firm image. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing the authors use a more analytic approach and relate ideas to the basic principles of microeconomics. Rakesh Vohra and Lakshman Krishnamurthi also cover three areas in greater depth and provide more insight than may be gleaned from existing books: 1) the use of auctions 2) price discrimination and 3) pricing in a competitive environment.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	Indian Institute of Management Visakhapatnam General Stacks	Non-fiction	658.816 VOH (Browse shelf(Opens below))	Available		001142

Pricing drives three of the most important elements of firm success: revenue and profits customer behavior and firm image. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing the authors use a more analytic approach and relate ideas to the basic principles of microeconomics. Rakesh Vohra and Lakshman Krishnamurthi also cover three areas in greater depth and provide more insight than may be gleaned from existing books: 1) the use of auctions 2) price discrimination and 3) pricing in a competitive environment.

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