Marketing in the boardroom: winning the hearts and minds of the board by Ruth Saunders.

By:

Saunders, Ruth

Publication details: Routledge 2017Description: viii, 217pages illustrations 26cmISBN:

9781138281813

Subject(s):

DDC classification:

658.8

Contents:

The marketing issue -- The ideal marketer -- Creating the ideal marketing team -- Choosing who to target -- Choosing what to support -- Choosing why to be in business -- Choosing where to market -- Choosing when to engage people -- Winning the board members' minds -- Winning the board members' hearts -- Winning the board members' confidence.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	Indian Institute of Management Visakhapatnam	658.8 SAU (Browse shelf(Opens below))	Available		000895

The marketing issue --
The ideal marketer --
Creating the ideal marketing team --
Choosing who to target --
Choosing what to support --
Choosing why to be in business --
Choosing where to market --
Choosing when to engage people --
Winning the board members' minds --
Winning the board members' hearts --
Winning the board members' confidence.

There are no comments on this title.

to post a comment.