New venture creation: a framework for entrepreneurial start-ups / by Paul Burns
Publication details: Palgrave 2017 LondonEdition: 2nd edDescription: xliii, 483 pages illustrarions 26ISBN:- 9781352000504
- 658.11 23
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | Indian Institute of Management Visakhapatnam | 658.11 (Browse shelf(Opens below)) | Available | 001603 | |||
Book | Indian Institute of Management Visakhapatnam General Stacks | Non-fiction | 658.11 BUR (Browse shelf(Opens below)) | Available | 000909 |
I. RESEARCH PHASE.- Entrepreneurship.- 1. What you bring to entrepreneurship.- Business idea.- 2. Finding your business idea.- Industry and markets.- 3. Understanding your industry and markets.- II. BUSINESS MODEL DEVELOPMENT PHASE.- Market segments and value propositions.- 4. Structuring your business model.- 5. Crafting your value proposition and branding.- Marketing plan.- 6. Developing your marketing mix.- 7. Communicating your value proposition.- 8. Scalability and growth.- Operations plan.- 9. Legal foundations.- 10. Managing operations and risk.- Resources.- 11. Managing and leading people.- 12. Financial resources.- Financial plan.- 13. Preparing and using financial forecasts.- III. LAUNCH AND VALIDATION PHASE.- Business model and business plan.- 14. Preparing, using and validating the business plan
It will also prove useful for shorter courses on entrepreneurship and in enterprise centres and entrepreneurship hubs.
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