Strategic management : an integrated approach
Material type: TextPublication details: New Delhi Cengage 2017Edition: 12edISBN:- 9789353505554
- 658.4012 HIL
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Book | Indian Institute of Management Visakhapatnam - Andhra University | 658.4012 HIL (Browse shelf(Opens below)) | Available | 001458 |
Table of contents: 1. Strategic leadership: managing the strategy-making process for competitive analysis. 2. External analysis: the identification of opportunities and threats. 3. Internal analysis: resources and competitive advantage 4. Building competitive advantage through functional-level strategy. 5. Building competitive advantage through business-level strategy. 6. Business-level strategy and the industry environment. 7. Strategy and technology. 8. Strategy in the global environment. 9. Corporate-level strategy: horizontal integration, vertical integration, and strategic outsourcing. 10. Corporate-level strategy: related and unrelated diversification. 11. Corporate governance, social responsibility and ethics. 12. Implementing strategy through organization.
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