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Strategic management : an integrated approach

By: Contributor(s): Material type: TextTextPublication details: New Delhi Cengage 2017Edition: 12edISBN:
  • 9789353505554
Subject(s): DDC classification:
  • 658.4012 HIL
Summary: Table of contents: 1. Strategic leadership: managing the strategy-making process for competitive analysis. 2. External analysis: the identification of opportunities and threats. 3. Internal analysis: resources and competitive advantage 4. Building competitive advantage through functional-level strategy. 5. Building competitive advantage through business-level strategy. 6. Business-level strategy and the industry environment. 7. Strategy and technology. 8. Strategy in the global environment. 9. Corporate-level strategy: horizontal integration, vertical integration, and strategic outsourcing. 10. Corporate-level strategy: related and unrelated diversification. 11. Corporate governance, social responsibility and ethics. 12. Implementing strategy through organization.
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Item type Current library Call number Status Date due Barcode
Book Book Indian Institute of Management Visakhapatnam - Andhra University 658.4012 HIL (Browse shelf(Opens below)) Available 001458

Table of contents: 1. Strategic leadership: managing the strategy-making process for competitive analysis. 2. External analysis: the identification of opportunities and threats. 3. Internal analysis: resources and competitive advantage 4. Building competitive advantage through functional-level strategy. 5. Building competitive advantage through business-level strategy. 6. Business-level strategy and the industry environment. 7. Strategy and technology. 8. Strategy in the global environment. 9. Corporate-level strategy: horizontal integration, vertical integration, and strategic outsourcing. 10. Corporate-level strategy: related and unrelated diversification. 11. Corporate governance, social responsibility and ethics. 12. Implementing strategy through organization.

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