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	1.	Services marketing: people, technology, strategy/ by Christopher H. Lovelock by Lovelock, Christopher H Edition: 7th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: Pearson, 2011 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 LOV. Place hold Add to cart (remove)
	2.	Marketing : theory, evidence, practice / Byron Sharp. by Sharp, Byron [author.] Edition: Second edition. Material type: Text; Format: print ; Literary form: Not fiction Publisher: South Melbourne, Victoria, Australia : Oxford University Press, 2017 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8. Place hold Add to cart (remove)

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