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1.
Performance based strategy : tools and techniques for successful decisions / by Steve Fairbanks, Aaron Buchko. by
Edition: First edition.First edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Bingley, UK : Emerald Publishing, 2018
Availability: Items available for reference: Indian Institute of Management Visakhapatnam: Not For Loan (1)Call number: 658.8342 FAI.

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2.
Bottom of the Pyramid marketing : making, shaping and developing BOP markets / edited by Ramendra Singh (Indian Institute of Management Calcutta, Kolkata, India). by Series: Marketing in emerging markets
Edition: First edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: United Kingdom : Emerald Publishing, 2019Copyright date: ©2019
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8008/942.

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3.
Marketing in a digital world / edited by Aric Rindfleisch, Department of Business Administration, University of Illinois, USA Alan J. Malter, Department of Managerial Studies, University of Illinois, USA. by Series: Review of marketing research ; v. 16.
Edition: First edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: United Kingdom : Emerald Publishing Limited, 2019Copyright date: ©2019
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 MAL.

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4.
Data-driven marketing content : a practical guide / by Lee Wilson by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bingley : Emerald Publishing, 2019
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.83 WIL.

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