Amul's India : based on 50 years of Amul advertising by daCunha Communications / daCunha Communications

By:

daCunha Communications

Contributor(s):

Material type: Text

TextPublication details: Noida : HarperCollins Publishers, 2012.Description: xii, 212 pages : illustrations (chiefly color), color map ; 22 cmISBN:

9789350291498

Subject(s):

DDC classification:

658.827 DAC

Summary: The Amul campaign tells the stories of India, a hoarding at a time. The hoardings are markers of the popular history of India and have been followed by fans for decades. Timeless and ageless, this long-running campaign has captivated Indians of all ages. The key character in this saga is the little girl in polka dots, who helped Amul Butter win over an entire nation. This book celebrates her journey through the eyes of prominent writers, public figures and the subjects of the hoardings themselves. It contains a series of vignettes, creating a patchwork quilt of essays, snippets and selections of classic hoardings. It offers us an inside peek into the back story of the creation of the ads.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	Indian Institute of Management Visakhapatnam	658.827 DAC (Browse shelf(Opens below))	Available		000402

The Amul campaign tells the stories of India, a hoarding at a time. The hoardings are markers of the popular history of India and have been followed by fans for decades. Timeless and ageless, this long-running campaign has captivated Indians of all ages. The key character in this saga is the little girl in polka dots, who helped Amul Butter win over an entire nation. This book celebrates her journey through the eyes of prominent writers, public figures and the subjects of the hoardings themselves. It contains a series of vignettes, creating a patchwork quilt of essays, snippets and selections of classic hoardings. It offers us an inside peek into the back story of the creation of the ads.

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