Changing minds : the art and science of changing our own and other people's minds
Material type: TextPublication details: Boston, Mass. : Harvard Business School Press, 2004.Description: xi, 244 pages ; 25 cmISBN:- 9781422103296 (pbk)
- 153.85 GAR
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Book | Indian Institute of Management Visakhapatnam | 153.85 GAR (Browse shelf(Opens below)) | Available | 000490 |
Examines one of the puzzling and examined questions of human psychology: why it's so difficult to change our own minds and each other's and what happens when we do actually change our minds. This title describes seven factors at work in various cases of mind change. It also examines changes of mind in six arenas.
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