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1.
Nawabs, nudes, noodles : India through 50 years of advertising / by Ambi Parameswaran by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Macmillan, 2016
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (3)Call number: 659.1 PAR, ...

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2.
Integrated marketing communications: A Global brand-driven approach by Philip J. Kitchen by
Material type: Continuing resource Continuing resource; Format: print
Publication details: Switzerland: Palgrave Macmillan, 2022
Other title:
  • Integrated marketing communication
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.802 KIT.

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