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Advertising and promotion: an integrated marketing communication perspective / by George E. Belch, Michael A. Belch and Keyoor Purani.

By: Contributor(s): Material type: TextTextPublication details: New Delhi: McGraw Hill Education India Pvt. Ltd. 2015.Edition: 9th edDescription: xliii, 1016 pagesISBN:
  • 9781259026850 (pbk)
Subject(s): DDC classification:
  • 659.1 BEL
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Holdings
Item type Current library Call number Status Date due Barcode
Book Book Indian Institute of Management Visakhapatnam 659.1 BEL (Browse shelf(Opens below)) Available 000552
Book Book Indian Institute of Management Visakhapatnam - Andhra University 659.1 BEL (Browse shelf(Opens below)) Checked out 08/08/2021 000553

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