Behavioural economics by Michelle Baddeley
Publication details: Oxford University Press UK 2017Description: xviii, 148 pages; Illustations: 17 cmISBN:- 9780198754992
- 330
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | Indian Institute of Management Visakhapatnam General Stacks | Non-fiction | 330 (Browse shelf(Opens below)) | Available | 001159 |
1: Introduction
2: Motivation and incentives
3: Quick thinking
4: Risky choices
5: Taking time
6: Social influences
7: Personality and emotions
8: Behavioural macroeconomics
9: Behavioural public policy
10: Behavioural economics: future prospects
References
Further Reading
Index
Behavioural economics blends insights from economics and psychology to explain how people make everyday decisions. Analysing the forces that drive everyone's behaviour it helps us understand what people are motivated by, our impulse purchases, why we struggle to save, and how supermarkets can manipulate what and how much we buy.
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