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	1.	Strategic brand management for B2B markets : A road map for organizational transformation / by Sharad Sarin. by Sarin, Sharad Edition: 1st ed. Material type: Text; Format: print Publication details: New Delhi : Oxford University Press Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 SAR. Place hold Add to cart (remove)
	2.	Strategic brand management / by Richard Elliott, Larry Percy. by Elliott, Richard Percy, Larry Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: Oxford University Press, 2008 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 ELL. Place hold Add to cart (remove)

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