The TATA Group - From Torch Bearers to Trail Blazers by Shashank Shah

By:

Shashank Shah [Author]

Publication details: Penguin Random House 2019 Haryana.Description: xiv, 339 pages; Illustrations: 209 cmISBN:

9780670090679

Subject(s):

Business Communication

DDC classification:

338.8870954 SHA

Abstract: The Tatas are known for salt, software, cars, communications, housing, hospitality, steel and gold. But how did they come so far? How did they groom leadership, delight customers, drive business excellence and acquire global corporations? How did they maintain a brand and corporate values that are considered the gold standard? A deepdive into the Tata universe, The Tata Group brings forth hitherto lesser-known facts and insights. It also brings you face-to-face with the most intriguing business decisions and their makers. How did Tata Motors turn around Jaguar Land Rover when Ford failed to do so? Why wasn't TCS listed during the IT boom? Why wasn't Tata Steel's Corus acquisition successful? This definitive book tells riveting tales and provides insider accounts of the adventure and achievement, conflict and compassion, dilemmas and decisions of dozens of Tata companies. The result of over a decade of rigorous research and interviews with more than a hundred leaders at Tata, this book decodes the Tata way of business, making it an exceptional blend of a business biography and management classic.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	Indian Institute of Management Visakhapatnam General Stacks	Non-fiction	338.8870954 (Browse shelf(Opens below))	Available		001235

The Tatas are known for salt, software, cars, communications, housing, hospitality, steel and gold. But how did they come so far? How did they groom leadership, delight customers, drive business excellence and acquire global corporations? How did they maintain a brand and corporate values that are considered the gold standard?

A deepdive into the Tata universe, The Tata Group brings forth hitherto lesser-known facts and insights. It also brings you face-to-face with the most intriguing business decisions and their makers. How did Tata Motors turn around Jaguar Land Rover when Ford failed to do so? Why wasn't TCS listed during the IT boom? Why wasn't Tata Steel's Corus acquisition successful?

This definitive book tells riveting tales and provides insider accounts of the adventure and achievement, conflict and compassion, dilemmas and decisions of dozens of Tata companies.

The result of over a decade of rigorous research and interviews with more than a hundred leaders at Tata, this book decodes the Tata way of business, making it an exceptional blend of a business biography and management classic.

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