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Social media marketing by Tracy L. Tuten and Michael R. Solomon

By: Contributor(s): Publication details: SAGE Publications India 2018 New DelhiDescription: xxi, 423pages: Illustrations; 25cmISBN:
  • 9781526423870
Subject(s): DDC classification:
  • 658.872 TUT
Contents:
Part I: Foundations of Social Media MarketingChapter 1. The Social Media EnvironmentChapter 2. Social ConsumersChapter 3. Network Structure and Group Influences in Social MediaPart II: Social Media Marketing Strategy and PlanningChapter 4. Social Media Marketing StrategyChapter 5: Tactical Planning and ExecutionPart III: The Four Zones of Social MediaChapter 6. Social CommunityChapter 7. Social PublishingChapter 8. Social EntertainmentChapter 9. Social CommercePart IV: Social Media Data Management and MeasurementChapter 10. Social Media AnalyticsChapter 11. Social Media MetricsPart V: Social Media Marketing in PracticeCase Zone: 10 Case StudiesSample Social Media Marketing Plan: GONOW Vacations
Abstract: Part I: Foundations of Social Media MarketingChapter 1. The Social Media EnvironmentChapter 2. Social ConsumersChapter 3. Network Structure and Group Influences in Social MediaPart II: Social Media Marketing Strategy and PlanningChapter 4. Social Media Marketing StrategyChapter 5: Tactical Planning and ExecutionPart III: The Four Zones of Social MediaChapter 6. Social CommunityChapter 7. Social PublishingChapter 8. Social EntertainmentChapter 9. Social CommercePart IV: Social Media Data Management and MeasurementChapter 10. Social Media AnalyticsChapter 11. Social Media MetricsPart V: Social Media Marketing in PracticeCase Zone: 10 Case StudiesSample Social Media Marketing Plan: GONOW Vacations
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Book Book Indian Institute of Management Visakhapatnam General Stacks 658.872 TUT (Browse shelf(Opens below)) Available 001292

Part I: Foundations of Social Media MarketingChapter 1. The Social Media EnvironmentChapter 2. Social ConsumersChapter 3. Network Structure and Group Influences in Social MediaPart II: Social Media Marketing Strategy and PlanningChapter 4. Social Media Marketing StrategyChapter 5: Tactical Planning and ExecutionPart III: The Four Zones of Social MediaChapter 6. Social CommunityChapter 7. Social PublishingChapter 8. Social EntertainmentChapter 9. Social CommercePart IV: Social Media Data Management and MeasurementChapter 10. Social Media AnalyticsChapter 11. Social Media MetricsPart V: Social Media Marketing in PracticeCase Zone: 10 Case StudiesSample Social Media Marketing Plan: GONOW Vacations

Part I: Foundations of Social Media MarketingChapter 1. The Social Media EnvironmentChapter 2. Social ConsumersChapter 3. Network Structure and Group Influences in Social MediaPart II: Social Media Marketing Strategy and PlanningChapter 4. Social Media Marketing StrategyChapter 5: Tactical Planning and ExecutionPart III: The Four Zones of Social MediaChapter 6. Social CommunityChapter 7. Social PublishingChapter 8. Social EntertainmentChapter 9. Social CommercePart IV: Social Media Data Management and MeasurementChapter 10. Social Media AnalyticsChapter 11. Social Media MetricsPart V: Social Media Marketing in PracticeCase Zone: 10 Case StudiesSample Social Media Marketing Plan: GONOW Vacations

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