Media metrics: an introduction to quantitative research in mass communication / by Manoj Dayal

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Material type: Text

TextPublication details: New Delhi: Sage Publications India Pvt. Ltd, 2017.Description: xxiii, 458, G-23, S-19, I-5, A-6 pages ; 24 cmISBN:

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Summary: The book is a comprehensive introduction to the application of statistical tools and techniques in media research.

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Item type	Current library	Call number	Status	Date due	Barcode
Book	Indian Institute of Management Visakhapatnam	(Browse shelf(Opens below))	Available		000741

The book is a comprehensive introduction to the application of statistical tools and techniques in media research.

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