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1.
A Primer on partial least squares structural equation modeling (PLS-SEM) by Joseph F. Hair, G. Thomas M. Hult, Christian M. Ringle and Marko Sarstedt. by
Edition: 2nd ed.
Publication details: Los Angeles Sage Publications Inc. 2017
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 511.42 HAI.

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2.
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Applied Psychometry / by Narender Kumar Chadha. by
Publication details: Los Angeles Sage Publications Inc. 2015
Availability: Not available: Indian Institute of Management Visakhapatnam: Checked out (1).

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3.
Qualitative consumer and marketing research / by Russell Belk, Eileen Fischer and Robert V. Kozinets. by
Publication details: Los Angeles Sage 2017
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.83 BEL.

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4.
How advertising works: the role of research / edited by John Philip Jones by
Publication details: New Delhi Sage 1998
Availability: Items available for reference: Indian Institute of Management Visakhapatnam: Not For Loan (1)Call number: 659.1 JON.

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Introduction to Structural Equation Modeling Using IBM SPSS Statistics and Amos / by Niels J. Blunch. by
Edition: 2nd Ed.
Publication details: Los Angeles Sage 2013
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 519.5350285536 BLU. Not available: Indian Institute of Management Visakhapatnam: Checked out (1).

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7.
Marketing Management: Indian Context Global Perspective by V.S.Ramaswamy by
Edition: 6th
Publication details: New Delhi Sage 2018
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 RAM.

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8.
HR Here and Now: The Making of the Quintessential People Champion by Ganesh Chella by
Publication details: New Delhi Sage 2018
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.3 CHE.

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9.
Marketing for Entrepreneurs: Concepts and Applications for New Ventures by Frederick G. Crane by
Edition: 2nd ed
Publication details: New Delhi Sage 2013
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 CRA.

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10.
Statistics for Marketing and Consumer Research by Mario Mazzocchi by
Publication details: New Delhi Sage 2008
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.83028 MAZ.

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11.
Theory Building for Hypothesis Specification in Organizational Studies by Badrinarayan Shankar Pawar by
Publication details: New Delhi SAGE Publications India 2009
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12.
Understanding regression analysis: an introductory iuide by Larry Schroeder by
Edition: 2nd Ed
Publication details: New Delhi Sage 2017
Availability: Not available: Indian Institute of Management Visakhapatnam: Checked out (2).

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13.
Spatial regression models by Michael d. Ward by
Edition: 2nd Ed
Publication details: New Delhi Sage 2019
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 519.5. Not available: Indian Institute of Management Visakhapatnam: Checked out (1).

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14.
Applied regression an introduction by Colin lewis beck by
Edition: 2nd Ed
Publication details: New Delhi Sage 2016
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15.
Factorial survey experiments by Katrin auspurg by
Publication details: New Delhi Sage 2015
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16.
Multiple indicators: an introduction by John l. Sullivan by
Publication details: New Delhi Sage 1979
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (2)Call number: 519.50243 SUL, ...

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17.
Log-linear models: Quantitative Applications in the Social Sciences by David knoke by
Publication details: New Delhi Sage 1980
Availability: Not available: Indian Institute of Management Visakhapatnam: Checked out (1).

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18.
Research designs, Series: Quantitative Applications in the Social Sciences by Paul e. Spector by
Publication details: New Delhi Sage 1981
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19.
Multilevel modeling, Series: Quantitative Applications in the Social Sciences by Douglas a. Luke by
Publication details: New Delhi Sage 2004
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20.
An applied guide to research designs: Quantitative, Qualitative, and Mixed Methods by W. Alex Edmonds by
Edition: 2/ed
Publication details: New Delhi Sage 2017
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 001.42 ALE.

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