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1.
The strategy and tactics of pricing: a guide to profitable decision making/ Thomas T. Nagle by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, 2014
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.816 NAG.

2.
Strategic market management: global perspectives/ by David A. Aaker and Damien Mcloughlin by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Wiley India, 2014
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 AAK.

3.
Marketing for hospitality and tourism / by Philip Kotler, John Bowen, James Makens. by
Edition: 6th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Delhi: Pearson, 2014
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 647.940688 KOT.

4.
Aaker on branding : 20 principles that drive success / by David Aaker by
Material type: Text Text; Format: print
Publication details: New Delhi : Sage Publications, [2015] ©2014
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 AAK.

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