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1.
The strategy and tactics of pricing: a guide to profitable decision making/ Thomas T. Nagle by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, 2014
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.816 NAG.

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2.
Aaker on branding : 20 principles that drive success / by David Aaker by
Material type: Text Text; Format: print
Publication details: New Delhi : Sage Publications, [2015] ©2014
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 AAK.

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