How Cool Brands Stay Hot: Branding to Generation Y by Joeri Van den Bergh and Mattias Behrer
Material type: TextPublication details: New Delhi : Kogan Page, 2011Description: xvii,249pISBN:- 9780749462505 (hbk)
- 658.827 BER
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Book | Indian Institute of Management Visakhapatnam | 658.827 BER (Browse shelf(Opens below)) | Available | 000325 |
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