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How Cool Brands Stay Hot: Branding to Generation Y by Joeri Van den Bergh and Mattias Behrer

By: Contributor(s): Material type: TextTextPublication details: New Delhi : Kogan Page, 2011Description: xvii,249pISBN:
  • 9780749462505 (hbk)
Subject(s): DDC classification:
  • 658.827 BER
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Item type Current library Call number Status Date due Barcode
Book Book Indian Institute of Management Visakhapatnam 658.827 BER (Browse shelf(Opens below)) Available 000325

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