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The choice factory : how 25 behavioural biases influence the products we decide to buy / by Richard Shotton.

By: Material type: TextTextPublisher: Hampshire, Great Britain : Harriman House Ltd, 2018Description: xiii, 202 pages ; 22 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780857196095
  • 085719609X
Other title:
  • How 25 behavioural biases influence the products we decide to buy
  • How twenty-five behavioural biases influence the products we decide to buy
  • Choice factory : 25 behavioural biases that influence what we buy
Subject(s): DDC classification:
  • 658.8342 23
LOC classification:
  • HF5415.32 .S543 2018
Contents:
The 25 biases. The fundamental attribution error -- Social proof -- Negative social proof -- Distinctiveness -- Habit -- The pain of payment -- The danger of claimed data -- Mood -- Price relativity -- Primacy effect -- Expectancy theory -- Confirmation bias -- Overconfidence -- Wishful seeing -- Media context -- The curse of knowledge -- Goodhart's law -- The Pratfall effect -- Winner's curse -- The power of the group -- Veblen goods -- The replicability crisis -- Variability -- Cocktail party effect -- Scarcity -- Ethics -- Conclusion.
Summary: "By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research"--Back cover.
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Item type Current library Call number Status Date due Barcode
Book Book Indian Institute of Management Visakhapatnam 658.8342 (Browse shelf(Opens below)) Checked out 01/30/2024 001751

Includes bibliographical references and index.

The 25 biases. The fundamental attribution error -- Social proof -- Negative social proof -- Distinctiveness -- Habit -- The pain of payment -- The danger of claimed data -- Mood -- Price relativity -- Primacy effect -- Expectancy theory -- Confirmation bias -- Overconfidence -- Wishful seeing -- Media context -- The curse of knowledge -- Goodhart's law -- The Pratfall effect -- Winner's curse -- The power of the group -- Veblen goods -- The replicability crisis -- Variability -- Cocktail party effect -- Scarcity -- Ethics -- Conclusion.

"By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research"--Back cover.

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