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1.
Strategic brand management for B2B markets : A road map for organizational transformation / by Sharad Sarin. by
Edition: 1st ed.
Material type: Text Text; Format: print
Publication details: New Delhi : Oxford University Press
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 SAR.

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2.
How Cool Brands Stay Hot: Branding to Generation Y by Joeri Van den Bergh and Mattias Behrer by
Material type: Text Text; Format: print
Publication details: New Delhi : Kogan Page, 2011
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 BER.

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