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1.
Building brands directly: Creating business value from customer relationships / by Stewart Pearson. by
Material type: Text Text; Literary form: Not fiction
Publication details: Washington: New York University, 1996
Availability: Items available for reference: Indian Institute of Management Visakhapatnam: Not For Loan (1)Call number: R658.84 PEA.

2.
Advertising in contemporary consumer culture. by Hellene de burgh woodman by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY : Springer Berlin Heidelberg, 2018
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 659.1 WOO.

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